Toshiba America Electronic Components, Inc.
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Jay Heinecke is vice president of business development for the Discrete Business Unit of TAEC, with sales and marketing responsibilities for TAEC's North American discrete product line, which includes: power semiconductors, optoelectronics, microwave and RF devices, logic and small signal devices. His responsibilities also include sales and marketing functions for TAEC’s advanced materials, amorphous cores, and electron tubes product groups. Toshiba is a leading discrete semiconductor supplier worldwide, and the company's devices are designed to meet the growing demand for high-performance and lower voltages in today's wireless telecommunications and consumer electronics applications, as well as the requirements of the automotive and industrial markets. Mr. Heinecke joined TAEC in 1988, and has held various sales, marketing, operational, and product management positions during that time up to his current position. He holds a Bachelor of Arts degree in marketing from the University of Wisconsin, and an MBA from Lake Forest Graduate School, in Lake Forest, Illinois.
In this role, Deepak Mithani is responsible for all technical marketing and applications support, including profit and loss activities, for the following product lines: microcontrollers, motor controller and driver, wireless and automotive IC products. Prior to that, he was director of business development and technical marketing for multimedia products and MIPS processor products. Before joining TAEC, Deepak served as CEO of Kromos Communication, a startup company for satellite communication systems. Prior to that, Deepak held various business development, technical marketing, and product planning and application positions at Rambus, Sun Microsystems, NEC, IDT and AMD. Deepak has Bachelor of Science degree in electrical engineering from MS University in India and a Master of Science degree in electrical engineering from the University of Wisconsin, Madison.