Today's global competitive environment is driving the need for businesses to exceed customer expectations. Toshiba's Management Innovation Program is a major initiative that seeks to achieve this by utilizing Six Sigma Methodology. This program focuses on creating a customer centric and data driven corporate culture that rigorously strives to increase customer satisfaction and create value for our customers by continuously improving business processes and through innovative development of new products and services driven by the voice of our customers.
Toshiba's Six Sigma initiative has leveraged the tools of the Six Sigma DMAIC method to improve existing products, processes, and services to the benefit of our end customers and equity stakeholders. In addition, Toshiba has taken the lead in working with professors from Stanford and MIT to develop a new set of tools and methods, DFACE - our custom DFSS approach, that utilizes the voice of the customer to define new business opportunities based on unrealized or unsatisfied customer needs.
Toshiba is firmly committed to the tenets of Six Sigma and has made the data driven decision making environment of Six Sigma a part of our daily work experience on an individual level through our pursuit of a goal of 'Jotaika' -- or the way we work.