Toshiba Management

Peter Lieberwirth became the president of Toshiba Electronics Europe GmbH (TEE) in July 2023 after spending five years as Vice President of Marketing & Operations. His responsibilities included all product marketing departments, marketing communications, quality assurance, and logistics to support growth in Europe. He succeeded Mr Tomoaki Kumagai, who held the position from 2018 at the TEE headquarters in Düsseldorf.

Since joining, he built the Automotive Semiconductor business and organisation in Europe and became the Head of the Automotive Segment in 2005. Later, Peter Lieberwirth also held roles such as General Manager of System LSI Marketing, Head of Direct Sales Segment and Vice President of Semiconductor Marketing, gaining strategic business planning and valuable leadership experience within TEE.

Mr Lieberwirth joined TEE as Product Marketing Engineer ASICS in 1992 with prior experience in sales and project engineering. Peter holds an Electrical Engineering, Diplom Ingenieur (equivalent M.Sc.) from the University of Bremen, Germany and an Executive Master of Business Marketing, Free University of Berlin, Germany.